Who’s behind the premium formula trusted by thousands? Get a behind-the-scenes look at Prime Nova Partners—the minds and mission powering Clean Laundry Detergent™. A Clean Start: The Origins of Prime Nova Partners Before Clean Laundry Detergent™ became a staple in health-conscious homes, it started with a simple question: “Why isn’t there a truly effective, non-toxic detergent we can trust?” That question sparked the founding of Prime Nova Partners, a purpose-driven company rooted in science, sustainability, and integrity. What began as a mission to challenge conventional cleaning products grew into a full-scale movement toward a cleaner, safer lifestyle—without compromise. From day one, our core values have stayed the same: ✅Ingredient transparency ✅Product efficacy ✅Environmental accountability ✅People-first thinking Ethically Sourced. Sustainably Produced. When we say “clean,” we don’t just mean spotless laundry—we mean clean practices from sourcing to shipping. ✅ Plant-Based Ingredients: Our detergent formula uses naturally derived surfactants and cleaners from renewable sources. Sustainable Supply Chains: We vet every supplier for environmental standards and ethical labor practices. Low-Impact Packaging: Our recyclable bottles and minimalist shipping reduce plastic use and carbon footprint. We don’t just make Clean Laundry Detergent™—we stand behind every bottle. The Science Behind the Formula Creating a premium, non-toxic detergent wasn’t easy. Our in-house development team spent over two years researching, testing, and refining our formula. The result? A detergent that’s: Tough on stains and odors Gentle on skin and fabric Safe for the environment Suitable for sensitive users—including babies and pets Each batch is quality-checked and backed by real-world testing to ensure consistent performance. Powered by People: Our Team Culture What truly makes Prime Nova Partners unique? Our people. From lab technicians to customer care reps, every team member shares a passion for making clean living accessible and authentic. We foster a culture of Innovation Integrity Inclusion Impact And it shows—not just in our product, but in our growing community of employees, partners, and customers. Giving Back, Getting Involved We believe business should be a force for good. That’s why Prime Nova Partners supports: STEM education programsLaundry access programs for underserved familiesLocal environmental cleanups When you choose Clean Laundry Detergent™, you’re not just buying soap—you’re joining a brand that gives back. When You Wash with Clean, You’re Supporting More Than Clean Laundry—You’re Supporting a Clean Future.
Good detergent is a great first step—but what else can you do to reduce your laundry footprint? Here are 7 easy, proven habits to green your wash routine—without sacrificing results. 1. Wash in Cold Water Up to 90% of the energy used in a laundry cycle goes toward heating water. Most modern detergents—like Clean Laundry Detergent™—are optimized for cold water performance. Save energy + protect fabric = win-win. 2. Use Concentrated Formulas (Like Ours!) Concentrated detergents mean: Less packaging waste Smaller shipping footprint Better value per load Our ultra-concentrated Clean Laundry Detergent™ formula delivers the same (or better) results using less product. 3. Don’t Overdose Your Detergent More soap doesn’t mean more clean. In fact, using too much detergent: Leaves residue on clothes Wastes water in extra rinses Can damage your washer Use the correct amount as recommended on the label—a little goes a long way. 4. Air Dry When Possible Skip the dryer when weather allows. Air drying saves energy and extends the life of your clothes. Try indoor drying racks or outdoor clotheslines for eco-friendly freshness. 5. Wash Full Loads Running half-empty loads = more water and energy waste. Wait until you have a full (but not overloaded) drum before pressing start. Efficiency tip: Sort your clothes by fabric type so everything dries evenly. 6. Skip Dryer Sheets (Use Wool Balls Instead) Traditional dryer sheets are coated with synthetic chemicals that build up on clothes and pollute waterways. Eco alternative: Use wool dryer balls to soften fabric and reduce drying time—naturally. 7. Reuse Greywater (When Safe & Legal) In some areas, laundry rinse water—called greywater—can be reused for flushing toilets or watering gardens. Just be sure to: Check local regulations Use a biodegradable detergent (like ours!) Avoid bleach or harsh chemicals Clean Laundry Detergent™ is here to make eco-conscious living simple, effective, and affordable.
5 Hidden Toxins Lurking in Your Current Laundry Detergent And Why Clean Laundry Detergent™ Keeps Them Out—for Good You might think your laundry detergent is “clean” just because it smells fresh. But fresh scents can be deceiving—and behind many popular detergent brands are hidden chemicals that can irritate your skin, harm your health, and pollute the environment. At Clean Laundry Detergent™, manufactured by Prime Nova Partners, we believe in full transparency and powerful, non-toxic cleaning. Let’s break down five of the most common harmful ingredients found in conventional laundry detergents—and explain why you’ll never find them in our formula. 1. Fragrance (a.k.a. A Cocktail of Unlisted Chemicals) That “fresh linen” or “spring breeze” scent? It’s usually made up of dozens—or even hundreds—of undisclosed synthetic chemicals. The word “fragrance” on a label is often a legal loophole, allowing companies to hide hormone disruptors, allergens, and volatile organic compounds (VOCs) without listing them individually. What’s the risk? Skin irritation and allergies Endocrine disruption Headaches and respiratory issues What we do instead Clean Laundry Detergent™ is completely fragrance-free or naturally scented using only safe, plant-derived essential oils—so you get freshness without hidden risks. 2. Optical Brighteners These are chemical additives that make fabrics appear brighter by absorbing UV light and re-emitting it as blue light. Sounds cool? Not when you realize they don’t actually clean your clothes—and they can coat your fabrics in chemicals that linger long after the rinse cycle. What’s the risk? Can cause skin sensitivity, especially when in contact with sweaty or damp clothing Non-biodegradable and toxic to aquatic life May cause long-term environmental harm Our choice: We skip the gimmicks. Clean Laundry Detergent™ delivers real cleanliness, not optical illusions. 3. Sodium Lauryl Sulfate (SLS) SLS is a foaming agent commonly used in detergents and personal care products. While it helps create those satisfying suds, it’s also a known skin irritant—especially for people with eczema, psoriasis, or allergies. What’s the risk? Skin and eye irritation Can trigger flare-ups in sensitive skin conditions Often contaminated with trace amounts of 1,4-dioxane (see below) What we do Clean Laundry Detergent™ is 100% SLS-free, using safer, plant-based surfactants that clean effectively without harming your skin. 4. 1,4-Dioxane (A Likely Carcinogen) You won’t see this one on any ingredient list—because it’s not added intentionally. 1,4-Dioxane is a byproduct of a chemical process called ethoxylation, used to make harsh detergents milder. Unfortunately, this chemical is classified as a probable human carcinogen by the EPA. What’s the risk? Linked to cancer in animal studies Persistent in the environment and water supply Difficult to remove through standard water filtration Our promise: Clean Laundry Detergent™ is 1,4-dioxane-free by design. We use non-ethoxylated, biodegradable ingredients that are safe for you and your water system. 5. Phosphates Used in many laundry detergents to soften water and improve cleaning, phosphates are known for wreaking havoc once they enter lakes and rivers. They promote excessive algae growth—choking out fish and disrupting aquatic ecosystems. What’s the risk? Environmental pollution Harmful algal blooms Long-term ecosystem damage Our solution: Clean Laundry Detergent™ contains zero phosphates. We clean responsibly—powerfully removing dirt and grime without damaging the planet. It’s Time to Rethink “Clean” If your current detergent contains even one of the chemicals above, it may be time for a change. With Clean Laundry Detergent™, you get a product that works as hard as you do—without compromising your health or the health of the planet. No toxins. No tricks. Just seriously clean clothes. Ready to Ditch the Toxins? Try Clean Laundry Detergent™—clean you can trust. Now available online and through select retailers.
