Behind the Bubbles | Meet the Makers at Prime Nova Partners

Who’s behind the premium formula trusted by thousands?
Get a behind-the-scenes look at Prime Nova Partners—the minds and mission powering Clean Laundry Detergent™.

A Clean Start: The Origins of Prime Nova Partners Before Clean Laundry Detergent™ became a staple in health-conscious homes, it started with a simple question:
“Why isn’t there a truly effective, non-toxic detergent we can trust?”
That question sparked the founding of Prime Nova Partners, a purpose-driven company rooted in science, sustainability, and integrity. What began as a mission to challenge conventional cleaning products grew into a full-scale movement toward a cleaner, safer lifestyle—without compromise.

From day one, our core values have stayed the same:

✅Ingredient transparency

✅Product efficacy

✅Environmental accountability

✅People-first thinking

Ethically Sourced. Sustainably Produced. When we say “clean,” we don’t just mean spotless laundry—we mean clean practices from sourcing to shipping.

✅ Plant-Based Ingredients: Our detergent formula uses naturally derived surfactants and cleaners from renewable sources.

Sustainable Supply Chains: We vet every supplier for environmental standards and ethical labor practices.

Low-Impact Packaging: Our recyclable bottles and minimalist shipping reduce plastic use and carbon footprint.

We don’t just make Clean Laundry Detergent™—we stand behind every bottle.

The Science Behind the Formula Creating a premium, non-toxic detergent wasn’t easy. Our in-house development team spent over two years researching, testing, and refining our formula.

The result? A detergent that’s:
Tough on stains and odors
Gentle on skin and fabric
Safe for the environment
Suitable for sensitive users—including babies and pets

Each batch is quality-checked and backed by real-world testing to ensure consistent performance.

Powered by People: Our Team Culture What truly makes Prime Nova Partners unique? Our people. From lab technicians to customer care reps, every team member shares a
passion for making clean living accessible and authentic. We foster a culture of Innovation

Integrity
Inclusion
Impact

And it shows—not just in our product, but in our growing community of employees, partners, and customers.

Giving Back, Getting Involved We believe business should be a force for good. That’s why Prime Nova Partners supports:

STEM education programs

Laundry access programs for underserved families

Local environmental cleanups

When you choose Clean Laundry Detergent™, you’re not just buying soap—you’re joining a brand that gives back. When You Wash with Clean, You’re Supporting More Than Clean Laundry—You’re Supporting a Clean Future.